Smarter Selling - Sales Training Sydney & Melbourne - Petersham, New South Wales

Natalie Carruthers

ATS have been partnering with Charmaine for over 7 years across all departments and developing the team through all the programs. I came to this training course hoping to gain some insights into sales, but I honestly didn’t expect to learn as much as I did. Charmaine was absolutely excellent—she went into such great depth on every aspect of sales. I was surprised by how much complexity there is in the field, and I now realize just how much there is to understand and apply in this industry. This course was truly life-changing for me. The knowledge I gained has reshaped my approach to sales, and I feel more equipped and confident than ever.

Kerry Phillips

SMS Healthcare has enjoyed a series of training and today we had Charmaine from Smarter Selling share techniques on communication and customer service.

How to go above and beyond. How to create memorable experiences. How to put the patient first.

How to set up the practice through to ways to communicate effectively.
Lots of great takeaways.

Charmaine is passionate about customer service standards, reading others and adapting to make interaction easy. We had a lot of fun whilst learning and the group workshopping times were really great to bounce around ideas and come up with a plan.

Kerry Phillips - Surgery Coordinator / Patient services, Eye and Laser Centre

Just Kev

Charmaine flew down to Melbourne to teach Training Day Gyms about communication, positive attitude, believing and projecting etc. She brought a lot of positive energy to the workshop and created a fun environment for us to learn. Would love to have her again at our conference next year. Hands down the best person to have professional staff development day, would not shop anywhere else.

Ella Stewart

I feel very grateful to have been a part of the fantastic program that was brought to our team by DIRECTIONS.

Charmine inspired all of us and taught us about the importance of integrity, being trusted advisors, and bringing value to ourselves and our company.

Over the course of two days Charmaine provided deep understanding of our business and what we needed to improve in our services. She was brilliant in providing upbeat and engaging lessons keeping up all excited to learn. Following our two-day practical sessions, she continued to check-in with everyone and provide support and guidance to help us integrate everything we learnt.

Charmaine is certainly a gamechanger in teaching people about the latest sales methods. She is motivational and incredibly inspirational! She really knows how to make you feel valued and invested in.

I would highly recommend this service to anyone out there looking to provide valuable training for their team!

Savva Pergamalis

I had an incredible experience with Smarter Seller, and Charmaine was absolutely amazing! From the start, Charmaine was so knowledgeable, approachable, and genuinely dedicated to helping me succeed in my joinery business. Her expertise made complex concepts easy to understand, and she was always there to offer support when needed. I’m so grateful for the value this course has added to my skills and knowledge. Highly recommend Smarter Selling and Charmaine’s guidance to anyone looking to level up!

Christine Henaghan

Charmaine has done two events for us, one was a Sales Kick-off Conference where she shared great tips for an hour on how we, as consultants, can position ourselves as Trusted Advisors. This one was the two-day Sales Accelerator course. Our team of 16 will be coming to this course over two sessions.

Our team were a mix of different experiences, some newer and most very seasoned. Charmaine’s program was eye-opening on how we can communicate more effectively. It laid out a common methodology and language we can use as a business where we put the client at the centre of what we do and we observe and adapt our style - or adjust our ‘dance’ according to their needs.

Charmaine covered modern techniques in communication and what resonated with us was the approach – ‘partnering and collaborating’ ‘being helpful’ ‘adding value’ ‘problem FINDING as well as problem-solving’. How to be a subject matter expert.

We had pages of take-outs and lots of mini-discussions during the program on how we can improve our approaches.

Thanks Charmaine. I'm already using the knowledge!

Mark Hodgson

A few months ago a client said ‘I’ve hired this Gun Sales Guru, you should meet her’ and there she was – the Charmaine I had worked with 20 years ago where she was the ‘220’ for our corporate company (the salesperson ‘Second To None’).

Bright, positive, driven, structured, a high achiever and motivated I knew she would go on to make great things happen.

So, she trained that team and it was a hit, so much so that we shared the stage for a keynote on ‘how to drive growth’.

Charmaine engaged and lit up the room, her infectious positive stance created a memorable experience, sharing practical tips on how to have integrity, authenticity AND be commercially minded, positioning yourself as the Expert and bring value.

Steven Ugrinovski

We have varying levels of sales abilities in our team and I wanted to give them support so they were confident in their client interactions.
We believe in helping our clients so it was key to choose Charmaine as her philosophy is based around ‘being a Trusted Advisor’, ‘Helping/being of service/adding value’ making it easy for the client to buy of you.
We have just had a brilliant program, all based around Business Development. So much on mindset, beliefs, looking after key accounts, outbound (prospecting) strategy, partnering and collaborating and having integrity. We also have one person on the Academy learning remotely with coaching via zoom and others developing through advanced skills around Business Strategy, Personality Styles and Negotiation.
Charmaine has the full suite of skills. She also runs a few businesses so gets the demands of a leader – plus was able to tie together marketing concepts we are running with the sales aspect. Since the program she has coached us and put us on the Academy, these check in’s and ‘accountability’ calls have been valuable.

Steven Ugrinovski
General Manager
Cleaning World & B&K Services